Vision
To be the definitive bridge for discerning travelers and China’s living traditions—safeguarding intangible heritage through bespoke, ethical exchange while curating singular experiences few ever access.
China Travel Direct
Luxury, curator-led access to China’s living intangible heritage
Bespoke, immersive journeys — private & small-group — granting invitation-only access to master artisans, ritual traditions and gastronomic heritage, delivered with white-glove service.
Intangible heritage
Master artisans
Private & small-group
Curator-led
Ethical luxury
Vision and Mission
Mission
- Open doors responsibly. Design invitation-only, curator-led private & small-group journeys into intangible heritage.
- Honor custodians. Build equitable, long-term partnerships so value flows back to artisans and communities.
- Deliver with grace. Provide white-glove logistics and scholarly interpretation for depth without friction.
- Measure impact. Track and report community benefits to improve ethical stewardship over time.
Average group size < 8 · Permissioned access · Curator-led